ICO’s are a tricky thing so we are following them live and seeing how it goes and then helping with another one that launches in October to see that the tactics that work for one work for another. This is the ICO Marketing Case Study for Gozo’s Initial Coin Offering.
Obviously, the targeting, influencers, etc. will be different with ICO’s than with traditional marketing, but in marketing successful strategies that work will usually work for other projects.
This is why marketing companies that niche down succeed in a specific sector and then branch out to other niches. As an example I have most of my experience in the wine industry for strategies related to wine marketing.
Wine marketing is e-commerce based so I would be good at helping any e-Commerce company that has a physical product or subscription offering. Going back to Gozo though.
Gozo.io, started by going to conferences, meet ups, and just introducing people to what they were doing in person. They were building their team like other startup’s and designing the structure of the project while talking with other industry professionals.
Now they are ready to take things to the next level with online ads, influencers, PR, and have been growing followers on social media.
For ICO’s twitter, telegram, and Facebook they are focusing on Telegram. Twitter only has 11 posts, 14 accounts that they are following and 17 following them.
What is Gozo and what are the major services provided on the Gozo platform?
Let’s start by turning this around — and ask your audience, particularly travelers: “How many different hotel rewards or frequent flier programs do you belong to?” These are huge drivers of business for the industry. Still — and this was quite shocking to me — about $360 billion worth of loyalty rewards points go unredeemed each year. EVERY year.
Gozo will turn that around, helping consumers maximize the value of their loyalty rewards program with an industry-first blockchain-enabled multi-token crypto wallet, loyalty rewards points clearinghouse, and travel club, all in one.
Basically, we will help consumers bring together all of their loyalty rewards programs (hotels, airlines, even credit cards) into one easy to use platform, so they can aggregate, track, store, exchange, and cash-in loyalty rewards points. Users can exchange their points among loyalty rewards partners (hotels, airlines, credit cards) orfor Gozo tokens, which can be swapped for other crypto tokens or fiat money.
Could you tell us more about your multi-token crypto wallet and how it works?
With Gozo, consumers can track off-blockchain loyalty reward programs like their hotel and airline rewards, alongside on-blockchain tokens like Ethereum, Bitcoin, and 100+ other cryptocurrencies.
Gozo wallet holders will be able to aggregate, track, store, exchange, and liquify their off-chain loyalty rewards points and on-chain crypto assets directly from within the wallet, leveraging Stellar’s built-in decentralized exchange feature. Users can, directly from within the Gozo wallet, exchange loyalty rewards points amongst themselves, convert loyalty rewards points to Gozo tokens, and exchange Gozo tokens to any other crypto token or fiat.
What is Cryptocurrency liquidity, why is this so important to the crypto market and how will Gozo create more liquidity?
Cryptocurrency liquidity is the ability and speed by which you can buy, sell, or exchange said cryptocurrency. In other words, how fast can you turn this crypto asset into “cash”? Is it relatively easy to do so? Will it cost me too much to exchange those crypto assets? And, very important, will this exchange affect the crypto asset’s price?
Increased liquidity means there are more investors and traders on the market who are interested in this crypto asset and readily willing to buy it. Liquidity will give more stability to the crypto asset’s market presence and less price fluctuations. Increased liquidity of a crypto asset is likely to make it more interesting as a medium of exchange.
What is the benefit of the Gozo tokenized loyalty reward and how does it work?
Tokenizing loyalty rewards points for the consumer addresses a major pain point. Most loyalty rewards program members suffer from unrealized value due to expired points, not knowing how many and where their points are, and not reaching required thresholds to redeem their points. By converting loyalty rewards points to Gozo tokens, users will essentially be holding a fungible, non-expiring, liquid crypto token they can exchange for other crypto tokens, cash, or for wholesale priced travel on the Gozo platform.
Additionally, as a tokenized loyalty rewards platform, travel providers will also reap the benefits of Gozo’s blockchain platform. Businesses can customize the Gozo tokenized reward platform to fit their loyalty reward plan for their customers, providing the business with greater network efficiency, consumer transparency, and ultimately overall cost savings and reduced financial liability.
How does your travel savings work, do you have any target markets or clients?
Gozo has partnered with one of the largest global travel aggregators on the market. Gozo wallet holders can join the Gozo Plus travel club with a monthly or annual fee in Gozo tokens, or equivalent in fiat. Gozo Plus members earn additional Gozo tokens for all their travel purchases on Gozo Plus booking engine, and also monthly per their membership tier.
Post initial coin offering (ICO), Gozo will launch the wallet and platform, and will target the global consumer loyalty rewards and travel market. Travelers everywhere will be able to download our Gozo wallet and get started.
Businesses offering, or considering offering, loyalty rewards programs will benefit from adopting and customizing the Gozo platform to utilize the Gozo token (or a customization of it) as their loyalty reward platform of choice for their customers.
We will like to know more about the Gozo token, how it works and how we can invest?
Gozo is planning an ICO in Q4 of 2018. Interested investors can visit Gozo.iofor more information. Our whitepaper is comprehensive and describes the various parts of the Gozo platform and the role and functionality of the Gozo token.
Do you have any major investors or partners you will like to share with us?
From the start, we made sure to secure a partnership with one of the largest travel aggregators. This has enabled Gozo to have a solid stance in the travel industry allowing it to offer Gozo platform members wholesale priced travel products and services and free access to travel benefits such as VIP lounge access, travel insurance, med-evac jets, concierge services, etc.
The success of every blockchain project is in the brains behind it, please tell us more about your team and advisors?
Myself and my partner and Gozo co-creator, Ziad Sawyer Nassar, are the core team at Gozo. I come from a tech-heavy background having spent the last 25 years leading the development and implementation of complex database, computer simulation, and artificial intelligence software systems. Ziad has worked with more than a hundred start-ups and Fortune 1000 brands building several (loyalty reward) platforms and apps that have reached hundreds of thousands of registrations per month, has served more than 20 billion ads, and managed more than 15 million social media fans over his 20 year career. We complement each other well as a team.
We have recruited more than 15 very top advisors who fill in “gaps” for us and are truly engaged. They bring in extensive know-how in various domains including the travel and loyalty rewards industry, marketing, compliance, regulatory, and other relevant expertise.
Conscious of all the cyber threats and risks facing the crypto market, why should we trust the Gozo Wallet and project?
Recently, there was a hack that was in the news where hackers were able to take over multiple loyalty reward program user accounts and steal user loyalty points and use them to book/sell travel. With Gozo on the blockchain this becomes much less likely to happen. Transactions and balances are traceable and immutable, and loyalty points converted to GOZO are now crypto tokens held in private secured wallets (not on exchanges).
The GOZO token is built on Stellar. The token sale details are as follow:
Max. Supply (Hard Cap): 3,000,000,000
Emission Rate: Pre-mine
Hard Cap: US$16 million
Soft Cap: US$5 million
Token Price at ICO: US$0.02
The ICO stages will take place according to the following schedule:
➡ Private sale
Dates: January 21, 2019 to March 31, 2019
Min. Contribution: $50,000
➡ Pre-ICO Sale
Dates: January 21, 2019 to February 3, 2018
Min. Contribution: $10,000
➡ Public Crowd Sale
Dates: February 4, 2019 to February 17, 2019
Min. Contribution: $100
Dates: February 18, 2019 to March 3, 2019
Min. Contribution: $100
Dates: March 4, 2019 to March 17, 2019
Min. Contribution: $100
Dates: March 18, 2019 to march 31, 2019
Min. Contribution: $50
Bonus: No Bonus at this stage, the token will be sold at full price US$0.02