What is Datum
Data is the most powerful asset of the digital age. When you make an online purchase, visit a web page, click an ad, or share something via email — it’s all data. But where does it go once you’ve produced it? Do you retain control of it?
The answer is no!
Because we live so much of our lives online, we produce a mind-blowing amount of data each day. Unfortunately, the lion’s share of this data — this virtual version of you — isn’t owned by you. That presents a large problem that lots of consumers aren’t even aware of.
Datum aims to restore your ownership of the virtual you. Dedicated to helping you own your digital assets and virtual identity, Datum is altering the way data works forever. We’ve created a video which explains what are we all about, so take a look:
Living in the World of “Data Breadcrumbs”
If you’re like most people, you go through your day leaving a trail of data behind you. You send a text, read an email, click a link, buy those items in your shopping cart and go about your business.
Each time you take action like this, though, you’re leaving behind “data breadcrumbs” that large corporations and malicious individuals can use to target you, exploit your preferences and follow you through the digital atmosphere. Unfortunately, they don’t care whether you’re interested in these interactions.
Extra unfortunately, you can’t stop it because you don’t own the data you’re leaving behind. Unless, that is, you use Datum. A comprehensive network designed to encrypt data, Datum allows you to turn the tables on those companies, and sell them your IOT data (from smart thermostats, social networks, wearables, and more) at a premium.
Our goal is to enable the data purchasers direct access to you in a level where you feel comfortable at. That is, you get to choose how you want to share data and whom do you want to share it with.
What would you do with that extra cash?
How Blockchain Technology Supports Privacy
Blockchain technology, like the kind Datum is backed by, allows you to decide how your digital breadcrumbs are used. This protects your online privacy, dictates who gains access to your data and determines how your virtual footprint is used. Datum even allows you to find out how much your data is worth, and sell it to trusted users for cryptocurrency.
What’s more, the platform also offers cryptocurrency crowdsales and the user can purchase DAT tokens (the only currency used in the Datum Marketplace) during our public sale, starting on 17th of October. Following the conclusion of the public sale, the DAT tokens will be traded inside the application and on popular token exchanges.
Today, a significant portion of our lives are virtual. The web has increased convenience, enhanced our human experience, and given us access to things we never before thought possible. Datum allows you to enjoy the virtual amenities you love without putting your personal data, security or privacy at risk. With Datum, you can #TakeBackYourData, without losing your mind in the process.
The pre-sale began on August 11, 2017 at 14:00 UTC and will end on September 11, 2017 at 14:00 UTC. The current bonus and ETH/DATG* for the pre-sale round can be found on the Datum website under Token Sale. 75,000,000 tokens are available during the pre-sale.
*The pre-sale token is DATG which can be exchanged at a 1:1 rate for Datum tokens (DAT) at the end of the crowdsale.
The crowdsale will begin on October 17, 2017 at 14:00 UTC and will end on November 17, 2017 at 14:00 UTC.
For every one Ether contributed, 10,000 DAT will be received. DAT is an ERC-20 token and only Ether is accepted for contribution. There is a minimum goal of 5,000 Ether and a hard cap of 153,000 Ether.
Token Distribution Information
Tokens will be distributed one week after the crowdsale is complete, between October 19–26, 2017.
There is a total of 3,000,000,000 DAT being created, and 1,530,000,000 will be available during the crowdsale.
51% of all minted DAT tokens will be offered for purchase across the pre-sale and crowdsale.
29% of all minted DAT tokens will be held in a reserve by the Datum Foundation for community initiatives, user growth, business development, academic research, and future market expansion.
20% of all minted DAT Tokens will be allocated to DAT core developers, founders, and advisors over a two year vesting period as incentive to ensure long-term alignments of interest and commitments towards the future value of the tokens.
Use of Crowdsale Proceeds
The proceeds from the crowdsale will be used as follows:
Roger Haenni, Co-Founder and CEO
Roger is a serial entrepreneur with 17 years of experience with big data systems. He is also the co-founder of StockX, SwissInvest, PCP.ch, and Kosi. Most recently, Roger founded Clever Baby, a business focused on wearable smart-devices for children.
Gebhard Scherrer, Co-Founder
Gebhard is an operations product and service specialist with 20 years of experience in operations and sales. He is the co-founder of Gelid Thermal Solutions and Arctic Cooling. He has his master’s degree in business administration, with a focus in finance and capital markets.
VC Tran, Co-Founder
VC is a branding and marketing expert with 10 years of experience. He joined Gelid Thermal Solutions at launch and helped turn them into one of the leading CPU cooler and fan brands. Most recently, he co-founded Kosi, Ltd. with Roger.
Theo Valich, Head of Growth
Theo is an entrepreneur and analyst with 21 years of experience in technology related fields. His experience ranges from GPU to supercomputer design and he was the co-founder of Space Image Network, Robotic Systems, and VR World.
Florian Honegger, Smart Contract Expert
Florian has 15 years experience as an enterprise document and data management architect.
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